{"id":1394,"date":"2024-01-24T01:15:06","date_gmt":"2024-01-24T01:15:06","guid":{"rendered":"https:\/\/bc2.com.hk\/?p=1394"},"modified":"2024-01-24T01:18:58","modified_gmt":"2024-01-24T01:18:58","slug":"fortune-500-%e5%bc%b7%e5%85%ac%e5%8f%b8%e6%ad%a3%e5%9c%a8%e5%8f%96%e6%b6%88%e8%a1%8c%e9%8a%b7%e9%95%b7%e7%9a%84%e8%81%b7%e4%bd%8d%ef%bc%8c%e5%9b%a0%e7%82%ba%e8%a9%b2%e8%81%b7%e4%bd%8d%e5%a4%b1","status":"publish","type":"post","link":"https:\/\/bc2.com.hk\/zh-hant\/blog\/2024\/01\/24\/fortune-500-%e5%bc%b7%e5%85%ac%e5%8f%b8%e6%ad%a3%e5%9c%a8%e5%8f%96%e6%b6%88%e8%a1%8c%e9%8a%b7%e9%95%b7%e7%9a%84%e8%81%b7%e4%bd%8d%ef%bc%8c%e5%9b%a0%e7%82%ba%e8%a9%b2%e8%81%b7%e4%bd%8d%e5%a4%b1\/","title":{"rendered":"Fortune 500 \u5f37\u516c\u53f8\u6b63\u5728\u53d6\u6d88\u884c\u92b7\u9577\u7684\u8077\u4f4d\uff0c\u56e0\u70ba\u8a72\u8077\u4f4d\u5931\u53bb\u4e86\u9ad8\u968e\u4e3b\u7ba1\u7684\u5f71\u97ff\u529b"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1394\" class=\"elementor elementor-1394 elementor-1393\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9696b2c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9696b2c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a39fbbe\" data-id=\"a39fbbe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe355ee elementor-widget elementor-widget-text-editor\" data-id=\"fe355ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Fortune.com \u6700\u8fd1\u767c\u5e03\u7684\u516c\u544a\u986f\u793a\uff0c\u5305\u62ec UPS\u3001Etsy \u548c Walgreens \u5728\u5167\u7684\u591a\u5bb6\u884c\u696d\u9818\u5c0e\u8005\u6b63\u5728\u91cd\u7d44\u5176\u71df\u92b7\u9577\uff08CMO\uff09\u8077\u4f4d\uff0c\u5c07\u5176\u7d0d\u5165\u5176\u4ed6\u71df\u904b\u8077\u4f4d\u3002 \u9019\u5f15\u767c\u4e86\u95dc\u65bc\u5546\u696d\u754c\u9996\u5e2d\u884c\u92b7\u9577\u89d2\u8272\u53ef\u80fd\u6d88\u4ea1\u7684\u8a0e\u8ad6\u3002<\/span><\/p><p><span style=\"font-weight: 400;\">\u4e0d\u96e3\u770b\u51fa\uff0c\u9019\u4e9b\u516c\u53f8\u6b63\u9762\u81e8\u7684\u92b7\u552e\u696d\u7e3e\u4e0b\u964d\u7684\u5171\u540c\u6311\u6230\uff0c\u76f8\u4fe1\u662f\u9019\u6c7a\u5b9a\u7684\u90e8\u5206\u539f\u56e0\u3002 \u7136\u800c\uff0c\u91cd\u8981\u7684\u662f\u4e0d\u8981\u9a5a\u614c\uff0c\u56e0\u70ba CMO \u4e26\u6c92\u6709\u8b8a\u5f97\u904e\u6642\u3002 \u53ea\u662f\uff0c\u5b83\u5011\u7684\u6574\u9ad4\u5b58\u5728\u6b63\u5728\u6e1b\u5c11\u3002 \u64da\u7375\u4eba\u982d\u516c\u53f8\u53f2\u8cd3\u6c99 (Spencer Stuart) \u7a31\uff0c71% \u7684\u8ca1\u5bcc 500 \u5f37\u4f01\u696d\u4ecd\u7136\u64c1\u6709\u884c\u92b7\u4e3b\u7ba1\uff0c\u5118\u7ba1\u9019\u4e00\u6bd4\u4f8b\u7565\u4f4e\u65bc 2009 \u5e74\u7684 74%\u3002<\/span><\/p><p><span style=\"font-weight: 400;\">\u900f\u904e\u73fe\u4ee3\u884c\u92b7\u6280\u8853\u6240\u7372\u5f97\u7684\u6578\u64da\uff0c\u53d7\u5230\u884c\u92b7\u6280\u8853\u6216\u300cmartech\u300d\u5d1b\u8d77\u7684\u63a8\u52d5\uff0c\u6bd4\u516c\u53f8\u4ee5\u5f80\u6240\u898b\u7684\u90fd\u66f4\u52a0\u8c50\u5bcc\u3002 \u4ee5\u5f80\u7531 CMO \u8655\u7406\u985e\u4f3c\u5370\u5237\u548c\u96fb\u8996\u5ee3\u544a\u7684\u71df\u92b7\uff0c\u5982\u4eca\u79d1\u6280\u5df2\u7d93\u4f7f\u9019\u500b\u89d2\u8272\u6578\u78bc\u5316\uff0c\u4f7f\u5176\u66f4\u52a0\u6f14\u7b97\u6cd5\u9a45\u52d5\uff0c\u5145\u6eff\u4e86\u5ba2\u6236\u6d1e\u5bdf\uff0c\u8b8a\u5f97\u81f3\u95dc\u91cd\u8981\uff0c\u4ee5\u81f3\u65bc\u73fe\u5728\u4e5f\u5728\u5176\u4ed6C\u7d1a\u9ad8\u968e\u4e3b\u7ba1\u7684\u8077\u8cac\u7bc4\u570d\u4e4b\u5167\u3002<\/span><\/p><p><span style=\"font-weight: 400;\">\u9019\u610f\u5473\u8457\u4ec0\u9ebc\u5462\uff1f \u6b63\u5982\u54e5\u502b\u6bd4\u4e9e\u5546\u5b78\u9662\u7ba1\u7406\u5b78\u6559\u6388 Stephan Meier \u6240\u8aaa\uff1a\u201c\u4eca\u5929\uff0c\u9ad8\u968e\u4e3b\u7ba1\u5fc5\u9808\u66f4\u52a0\u5168\u9762\u3002\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">Spencer Stuart \u5317\u7f8e\u5e02\u5834\u3001\u92b7\u552e\u548c\u50b3\u64ad\u5b98\u54e1\u5be6\u8e10\u8ca0\u8cac\u4eba Richard Sanderson \u5f37\u8abf\uff0c\u884c\u92b7\u4ecd\u7136\u548c\u4ee5\u5f80\u4e00\u6a23\u91cd\u8981\uff0c\u751a\u81f3\u53ef\u4ee5\u8aaa\u66f4\u52a0\u91cd\u8981\uff0c\u53ea\u662f\u73fe\u5728\u5c07\u9019\u500b\u8077\u4f4d\u7684\u4efb\u52d9\u878d\u5408\u5230\u71df\u904b\u548c\u516c\u53f8\u6210\u9577\u8077\u80fd\u4e2d\u3002 \u4ed6\u8aaa\uff1a\u201c\u7576\u4eba\u5011\u8aaa\uff1a\u54e6\uff0cCMO\u89d2\u8272\u6b63\u5728\u88ab\u6dd8\u6c70\u2019\u6642\uff0c\u9019\u4e26\u4e0d\u610f\u5473\u8457\u71df\u92b7\u4e0d\u91cd\u8981\u3002\u9019\u53ea\u662f\u516c\u53f8\u9078\u64c7\u4ee5\u4e0d\u540c\u7684\u65b9\u5f0f\u628a\u9019\u500b\u89d2\u8272\u7684\u8077\u80fd\u7d50\u69cb\u91cd\u6574\u3002\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">\u80fd\u5230\u6050\u614c\uff1f\u90a3\u5e0c\u671b\u4ee5\u4e0b\u9019\u500b\u8cc7\u6599\u80fd\u52a9\u60a8\u6e1b\u4f4e\u6050\u614c\u611f\u3002\u4e00\u4e9b\u5148\u524d\u53d6\u6d88 CMO \u8077\u7a31\u7684\u516c\u53f8\u4e5f\u6709\u56de\u5fc3\u8f49\u610f\u7684\u8de1\u8c61\u3002 \u4f8b\u5982\uff0c\u9ea5\u7576\u52de\u5728 2019 \u5e74\u53d6\u6d88\u5168\u7403 CMO \u89d2\u8272\u5f8c\u4e0d\u5230\u4e00\u5e74\u5c31\u6062\u5fa9\u4e86\u8a72\u8077\u4f4d\u3002 \u4e0d\u50c5\uff0c\u9084\u5728\u4eca\u5e74\u5e74\u521d\u70ba\u5176\u73fe\u4efb CMO Morgan Flatley \u7684\u8077\u8cac\u7bc4\u570d\u4e2d\u589e\u52a0\u4e86\u65b0\u7684\u696d\u52d9\u9805\u76ee\u3002 \u770b\u4f86\uff0c\u884c\u92b7\u4e3b\u7ba1\u53ef\u80fd\u9084\u662f\u4e0d\u53ef\u6216\u7f3a\u7684\u4e00\u4f4d\u3002<\/span><\/p><p><span style=\"font-weight: 400;\">\u81f4\u6240\u6709\u884c\u92b7\u4eba\u54e1\uff0c\u8a18\u5f97 Philip Kotler \u7684\u8a71\u55ce\uff1f\u300c\u884c\u92b7\u9700\u8981\u4e00\u5929\u7684\u6642\u9593\u4f86\u5b78\u7fd2\u3002\u4e0d\u5e78\u7684\u662f\uff0c\u5b83\u9700\u8981\u4e00\u751f\u7684\u6642\u9593\u4f86\u638c\u63e1\u3002\u300d\u70ba\u4e86\u5728\u5546\u696d\u4e16\u754c\u4e2d\u4fdd\u6301\u91cd\u8981\u6027\uff0c\u6211\u5011\u4e0d\u50c5\u9700\u8981\u63d0\u5347\u884c\u92b7\u6280\u80fd\uff0c\u9084\u9700\u8981 \u767c\u5c55\u7d44\u7e54\u4e2d\u5176\u4ed6\u6709\u50f9\u503c\u7684\u6280\u80fd\u3002<\/span><\/p><p><br \/><br \/><span style=\"font-weight: 400;\">\u8cc7\u6599\u4f86\u6e90: Fortune.com<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u539f\u6587\u9023\u7d50\uff1a<a href=\"https:\/\/fortune.com\/2024\/01\/16\/chief-marketing-officer-cmo-fortune-500-disappearing\/\">https:\/\/fortune.com\/2024\/01\/16\/chief-marketing-officer-cmo-fortune-500-disappearing\/<\/a><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Fortune.com \u6700\u8fd1\u767c\u5e03\u7684\u516c\u544a\u986f\u793a\uff0c\u5305\u62ec U<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":2,"featured_media":1398,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-6"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fortune 500 \u5f37\u516c\u53f8\u6b63\u5728\u53d6\u6d88\u884c\u92b7\u9577\u7684\u8077\u4f4d\uff0c\u56e0\u70ba\u8a72\u8077\u4f4d\u5931\u53bb\u4e86\u9ad8\u968e\u4e3b\u7ba1\u7684\u5f71\u97ff\u529b - BC\u00b2 Media by BC\u00b2 Entertainment BC\u00b2 Media<\/title>\n<meta name=\"description\" content=\"Fortune.com 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